Marketing and sales: your lifeline

Can you imagine a lawyer without clients?

Can you imagine a doctor without clients?

Can you imagine a research scientist without donors?

If your answer to the question “So, what do you do?” is “I’m a [insert your profession or vocation here]!” you’re missing your true

Everyone is in marketing and sales!

This is a fundamental premise of today’s economy or workplace.

Marketing and sales used to be distinct roles played only by select few within a
business organization.

With the rise of entrepreneurship, omnipresence of social media and cross-departmental responsibilities of employees working in all sorts of businesses, almost all of us are now in marketing and sales.

So it’s your challenge to learn how you can build a sharp, sales-minded culture, whether it’s to help you pitch your company to a VC, persuade your product development team to take a new approach or help team members in communicating your company’s mission from the inside out.

Here’s a step by step plan:

Develop your personal brand so you decide how you’re known

Get hired by only ideal clients so you fall in love with marketing and selling

Talk about what you do in a clear and captivating way

Build trust and credibility so people are instantly attracted to you

Develop your sales cycle so clients hire you fast and furiously

Master simple selling with confidence

And if you want more, check out half-day event on 10 October 2013.


Focus now!

Do you do just enough thinking and end up making little real progress?

Are some parts of the day, week, month or year better for certain types of work than others?

Writing on his blog Study Hacks, Georgetown Professor Cal Newport sees the benefits of deep concentration as a technique to allocate time, focus and become more productive and efficient.

First, reduce the “overhead” you spend remembering where you left off and getting your mind ready to concentrate each time you only spend a few hours focusing on a problem.

When you focus on a specific deep work goal for 10 to 15 hours – two days immersed in deep work – you might produce more results than two months of scheduling just an hour a day.

Second, since your body works in cycles, match your rhythms. Consider your planning during a certain time and then another for actually executing.

This deep concentration probably yields better results than trying to mix everything together.

And multi-tasking? Fuhgeddaboudit!


The secret of success in life is for a man to be ready for his opportunity when it comes.
Benjamin Disraeli

Planning is an extraordinary tool, specially planning to be ready for your success.

Yet it often takes a lot of effort in the initial phase since you are basically starting to “initialize,” “reprogram” or “reboot” your brain to respond with behaviors that move you closer to your goals.

Imagine if every self-help, motivational and diet book came with an easy goal plan to do whatever’s recommended in the book, you would be a better manager, employee, people-person, entrepreneur, leader, thinner, healthier and better dressed, groomed and balanced.

Dr. Heidi Grant Halvorson, author of Succeed: How We Can Reach Our Goals and “Nine Things Successful People Do Differently,” the most popular and commented on Harvard Business Review blog post in 2011, suggests contingency or if/then planning – is a successful way to reach your goals.

Connecting the if – situation you’re going to act on – and the then – specific action you’re going to take – duplicate the language of the brain, “if z, then y.”

When added to SMARTER goals, contingency planning contributes to succeeding in short-term goals and establishing a foundation for other successes.

How do you define success?

Why are you pursuing the goals you are pursuing?

How are your goals really satisfying your basic human needs for belonging (relatedness), competence and autonomy?


Let Joe the Job Guy help you with your job and career search and transition or important life aspirations and goal planning! One step at a time. Call 888.887.4845, Skype to sandpdc or tweet @joethejobguy.

Five simple rules for recruiters and you

No matter who you are – job seeker, recruiter, HR or hiring manager – each of you will be best served if you exhibit these personal characteristics:

Common sense
Simple decency
Engaging personality
Positive outlook
Able to connect with people
Able to build and cultivate relationships Being personable and approachable

Combined with other tools such as mobile telephone, email, referral gathering and social networks, you too can reach your goals.

Diversity and inclusion in today’s workplace

LGBT workers often face stigmas, stereotyping, bias and prejudices based on race, sexual orientation or gender identity and expression.

Each day, they are forced to ask themselves:

Am I being treated differently or unfairly because I am LGBT?

Will I lose my job because I am LGBT?

How is being member of LGBT community make it harder to find and keep a good job or support myself and my family?

Do I have to try to get my employer to offer inclusive healthcare, retirement or family leave benefits? Or, if I get family benefits, how does it impact me financially?

How is being treated unfairly at work affecting me and my family?

Do I continue to be closeted and live in fear of being fired?

How will this continue to affect my integrity, my mental health, well being or other areas of my life?

Will being out at work make me feel isolated and unsupported?

What steps will I have to take to make ends meet if I lose my job?

How long will I tolerate unemployment?

Visit The DC Center for the LGBT Community. Get help with your career and employment needs.

Career building: every job is temporary

As you think about building your career, you maybe thinking that a job provides stability in that paycheck, insurance to do other things.

But how resilient are you in a globalized economy?

What happens after you do something you regret and have to live with the consequences?

How do you survive in a downsizing and outsourcing world?

Here are some points to consider:

+ The average job duration is 1.5 years.

+ Understand your strengths and accomplishments. Even though as a child you were repeatedly told, “don’t brag,” know what to say about yourself and how to say it!

+ Have a mission to guide you everyday and vision of your future that includes a goal plan.

+ Always have your 30-second message for different audiences polished and ready.

+ Connect with people continually, inside your company, your industry and beyond. Learn to talk with “strangers!”

+ Become your own PR man, marketing firm and consultant.

+ Think that every job is temporary.

+ Revise your résumé every six months: notice new accomplishments, results and challenges.

+ Have Plan A and Plan B.

+ Get help: hire an expert career coach to avoid blunders, wrong turns and dead ends.

Let Joe the Job Guy help you!! Send your job questions or résumé for a quick review to

20130928-083128.jpg Photo courtesy of Daniel Cheda, architect and friend.